Case Study: Mysa achieves 592% revenue growth with Customer.io

How Mysa Revved up their Revenue by 592% Through Email Marketing

Mysa, a smart‑thermostat e‑commerce company, needed to stop losing revenue after switching from Klaviyo and better incorporate product usage into its messaging. They adopted Customer.io and its powerful segmentation engine to pull actions from their website, app, and Shopify into targeted campaigns.

Customer.io implemented tailored abandoned‑cart emails, behavior‑triggered onboarding messages (e.g., when customers pair their thermostat), and localized segmentation for energy‑provider Black Friday offers, delivering a 2.2% abandoned‑cart conversion, a 3x lift on localized Black Friday conversions, a 19.2% lead‑to‑purchase rate, and an overall 592% increase in revenue. Mysa credits Customer.io as its central source of truth for marketing and eCommerce data driving these results.

Mysa