Case Study: Musora achieves a 3.5% boost in win-back conversions and saves 35 person-hours/week with Customer.io

How Musora Combats Churn with Customer.io

Musora turned to Customer.io to tackle rising subscription churn and the heavy manual work around cancellations. Using Customer.io’s automation and real-time data capabilities, Musora redesigned the cancellation flow to capture why customers were leaving so they could respond immediately and more intelligently.

Customer.io enabled Musora to bring in 10x more real-time data, build a 10+ path hyper-personalized win-back campaign tied to cancellation reasons, and fully automate the workflow—saving 35 person-hours per week. The campaign bumped win-back conversions from 3% to 6.5% (a +3.5 percentage-point increase), helping Musora recover revenue and reduce manual labor.

Musora

Randy Epp

Product Director