Case Study: Mido Lotto achieves 3x conversion with Customer.io

How Mido Lotto hit the jackpot with 3x conversion with SMS

Mido Lotto, an online digital lottery platform, needed a way to build trust with new users and turn app registrants into paying customers. They used Customer.io to create programmatic nurture campaigns, onboarding journeys, and re-engagement messaging across email and SMS.

Customer.io helped Mido Lotto experiment with behavior-based SMS campaigns and highly personalized onboarding flows, including 40+ messages designed to convert users over time. The results were strong: dormant users returned and converted at 3x the rate, paying customers grew 2000%, registered users increased 1875% in one year, and onboarding campaigns improved conversion by 16%.

Mido Lotto