Case Study: Livestorm achieves +135% G2 reviews and +60% billing-email conversion lift with Customer.io

How Livestorm closes the marketing automation loop with Customer.io

Livestorm, a virtual events and webinar platform, needed to increase customer reviews and reduce churn caused by billing emails that were sent only to often‑inactive account owners. They turned to Customer.io to refresh their G2 review campaign, broaden billing email reach, and keep customer data accurate.

Using Customer.io’s segmentation engine, visual campaign builder, and new batch update feature, Livestorm engaged promoters’ teammates for reviews, sent billing emails to all workspace members instead of a single owner, and kept onboarding triggers up to date. The results with Customer.io: a 135% increase in monthly G2 reviews and a 60% lift in billing‑email conversions (68% open rate and 36% conversion), while maintaining high average ratings.

Livestorm

Gilles Bertaux

Co-Founder and Chief Executive Officer