Case Study: Goody achieves 2.7x increase in conversions with Customer.io

How Goody improved message conversion rates by 2.7x with minimal developer support

Goody turned to customer.io to solve a slow, engineering-dependent marketing workflow for their gift notification emails and personalized messaging. After migrating from Braze, Goody needed a way for its marketing team to build, edit and iterate data-driven campaigns and dynamic content without developer support, so they adopted customer.io’s campaign builder and automated dynamic campaigns.

customer.io enabled Goody’s marketers to run A/B tests and launch a fully automated personalized campaign across their user base, giving them the tools and data to iterate rapidly. The result: Goody delivered personalized content 4x faster, executed 7x more A/B tests year-over-year, and saw a 2.7x lift in conversions, all using customer.io’s platform.

Goody

Wendy Zhang

Senior Program Manager