Case Study: Creativeo improves email open rates with Customer.io

How Creativeo more than doubled their open rates in 30 Days

Creativeo, a marketing-focused company helping clients improve customer engagement, was struggling with declining email performance and poor inbox deliverability. Their existing email service provider couldn’t explain why campaigns weren’t reaching customers, and Creativeo needed a platform that could improve inbox placement while also expanding beyond email with other channels. Customer.io fit that need.

Customer.io’s success, deliverability, and monitoring teams worked with Creativeo during onboarding to diagnose reputation issues and build a custom deliverability plan. Within 30 days, Creativeo’s average unique open rate rose from 8% to 19.8%, a 147% increase, while also enabling targeted automated email, SMS, and postcard campaigns. The improved engagement helped drive back-to-back monthly sales records for Creativeo’s clients.

Creativeo