Case Study: BallerTV achieves a 9% increase in paid subscribers and a 30% increase in click-through rate with Customer.io

How BallerTV used multi-channel personalization to up-level their marketing

BallerTV partnered with customer.io to up-level their marketing by centralizing personalization and reaching on-the-go audiences. Facing the need to drive more paid subscriptions and improve engagement, BallerTV used customer.io to consolidate messaging, add SMS to their existing email program, and enable testing and automation across campaigns.

Using customer.io’s platform, BallerTV implemented multi-channel, personalized campaigns with ongoing A/B testing and automated timing optimizations. The changes produced measurable gains: a 9% lift in conversion/paid subscriber rates in 2023 and a 30% increase in click‑through rate, with the SMS expansion driving an incremental 9% subscription increase.

BallerTV

Brendan Baker

Director of Growth Marketing