Case Study: Bamboo doubles conversions to 30% with Customer.io

Bamboo doubled conversion rates: The power of multi-channel messaging

Bamboo faced low activation and deposit completion rates—conversions were 15% in 2022 and abandoned deposits were a notable drag on growth. They partnered with Customer.io, using its data-first messaging platform to centralize customer data, enable segmentation and testing, and tailor messages to the right users at the right time.

Customer.io implemented multi-channel campaigns across in-app, SMS and push while providing strategic support as an extension of the Bamboo team. The result: conversions doubled to 30% year-over-year and abandoned deposits fell by 12%, exceeding the campaign goal by 2x.

Bamboo

Ugo Iwuchukwu

Head of Marketing & Partnerships