Case Study: Lugg achieves a 2.5% revenue lift with Customer.io

How Lugg drives 2.5% monthly revenue lift with Customer.io

Lugg, an on-demand moving and delivery platform, needed to modernize outdated lifecycle marketing that relied on batch campaigns and missed key moments like abandoned bookings and failed payments. The company was already using Customer.io, but it had not been fully leveraged to personalize messaging or respond to real-time customer behavior.

Using Customer.io with Segment data, Lugg built automated, behavior-triggered email, SMS, and push campaigns based on user actions. Customer.io helped Lugg recover bookings and improve payment-failure prevention, driving a 2.5% lift in monthly revenue from booking recovery and a 5% lift from payment failure prevention, with booking campaigns converting consistently at 12-15% and peaking above 20%.

Lugg

Holly Benjamin

Head of Marketing