Case Study: Final Round AI achieves smarter user activation with Customer.io

How Final Round AI boosted feature engagement by 23%

Final Round AI, an AI-powered interview prep platform, wanted to turn more organic visitors into active users and was seeing many people browse its Interview Question Bank without taking the next step. To address this challenge, the company worked with Propel and Customer.io to build more personalized lifecycle marketing journeys based on real-time user behavior and intent signals.

Using Customer.io’s visual workflow builder, segmentation, and automation tools, Propel created separate campaigns for low-intent and high-intent visitors, plus A/B tests to improve conversion. The results included 23% more traffic from low-intent users, 8% more from high-intent users, a 0.4% lift in CTA clicks, and a measurable increase in activation. Customer.io helped Final Round AI create smarter, behavior-based engagement at scale.

Final Round AI

Kaivan Dave

Chief Marketing Officer