Case Study: Muffin Break and Jamaica Blue achieve real-time customer insights with Customer Radar

Muffin Break and Jamaica Blue - Customer Case Study

Foodco’s Muffin Break and Jamaica Blue brands wanted a better way to understand customer experience across their cafes. Before using Customer Radar, they relied on mystery shoppers, paper feedback cards, and website submissions, which produced feedback from only about 1% of customers and often arrived too late to act on.

Customer Radar provided real-time customer feedback collection through loyalty card emails, in-store prompts, free WiFi surveys, live dashboards, Salesforce integration, and alerts for low NPS scores. In the first week, Muffin Break alone collected feedback from more than 11,000 customers, and the team used the insights to quickly identify and fix a coffee quality issue. Foodco said the rollout was smooth, with 10 franchises on dashboards initially and plans to add 10 more each quarter, and Jon Hassall endorsed Customer Radar as a fast path from “0 to 100.”

Muffin Break and Jamaica Blue

Jon Hassall

General Manager