Case Study: Online Shopping Company achieves 50%+ increase in overall purchase rates with Customer Portfolios

Online Shopping Company - Customer Case Study

Online Shopping Company, a leader in the online private sale space, had an effective mobile app, but it was not integrated into its lifecycle campaigns. Mobile needed to become part of the mix, and the company turned to Customer Portfolios for help.

Customer Portfolios developed a custom integration with the MARCIE Workbench and the client’s push notification partner, Urban Airship, to enable targeted 1:1 offers. The tailored content led to lifts in app traffic and higher conversion, including a 50%+ increase in overall purchase rates and a 2X+ purchase rate to specific customer segments.