Case Study: Major Sports Organization boosts fan engagement with Customer Portfolios

Major Sports Organization - Customer Case Study

The Major Sports Organization needed a timely way to compete for fan attention in a crowded and immediate social media environment. Customer Portfolios built a triggered post-game newsletter email campaign to help deliver news to fans right after games ended.

Customer Portfolios created a highly dynamic email template that pulled in real-time content from six league data sources, including team branding, game summaries, player stats, game photos, and game highlight videos. The resulting game recap emails were automatically deployed after each game and delivered 53% higher open rates than the average NHL email open rate, with a 2x click-through rate on Share and Buy Tickets links versus the average NHL email click-through rate on those links.