Case Study: Leading Teen Retailer achieves 35% lift in revenue with Customer Portfolios Welcome Series

Leading Teen Retailer - Customer Case Study

Leading Teen Retailer, a teen specialty retailer with more than 800 stores across the U.S., Puerto Rico, and Canada, wanted to better engage customers and increase repurchases and incremental revenue. Customer Portfolios worked with the retailer on a Welcome Email Campaign to support that goal.

Customer Portfolios created a Welcome Series with 4 to 7 triggered email touchpoints for new customers and prospects, depending on campaign engagement. The campaign generated a 35% lift in revenue versus the control, $20.9M in total net incremental revenue over 16 months, and made recipients 12x more likely to purchase than the control group.