Case Study: Footwear Company drives $2M+ in revenue with Customer Portfolios

Footwear Company - Customer Case Study

Footwear Company, an iconic footwear brand and the oldest continuously operating footwear brand in America, had limited knowledge of its customer base. It needed to use its data to make smarter, more strategic marketing decisions.

Customer Portfolios used its Portfolio Pathing strategic customer and business analysis to identify repurchase as a top lifecycle marketing opportunity. The resulting Repurchase Lifecycle Marketing Campaign drove transactions and engagement, generating more than $2M in revenue over the control and a 3.75x ROI on total 12 month spend.