Case Study: Footwear and Apparel boosts purchasing, cross-category conversion, and incremental spend with Customer Portfolios

Footwear and Apparel - Customer Case Study

Footwear and Apparel, a leader in men’s footwear and apparel, wanted to reward its Best Customers for their loyalty with a Surprise & Delight campaign that would increase engagement and drive incremental purchases. Customer Portfolios worked with the client on the Best Customer Letter Reward Campaign.

Customer Portfolios analyzed the Best Customers and developed the offer, timing, and product strategy. The campaign gave recipients a “surprise” $50 gift card and produced +51% customer purchasing over control, +71% cross-category conversion, and +25% incremental spend over control.