Case Study: Baked Goods and Coffee Chain boosts customer spend with Customer Portfolios

Baked Goods and Coffee Chain - Customer Case Study

Baked Goods and Coffee Chain, the world’s leading baked goods and coffee chain serving more than 3 million customers a day across more than 11,500 restaurants in 40 countries, wanted to test customer response to loyalty after seeing growing interest in rewards programs among comparable QSR brands. The company worked with Customer Portfolios to pilot a customer rewards program focused on targeting, engagement, and tactics to increase customer transactions.

Customer Portfolios developed a marketing strategy using insight-driven program tactics and an ascending dynamic offer matrix across multiple channels to support acquisition and more visits within a loyalty structure. The rewards program produced a 60% lift in accumulative spend from customers joining the program and a 40% lift in incremental spend across the remainder of the pilot.