Case Study: Miami Everglades Connection boosts bookings and phone calls with Customer Paradigm

Miami Everglades Connection boosts PPC clickthrough rate 300% with Customer Paradigm

Miami Everglades Connection, a family-run airboat tour operator, faced a challenge after doubling their capacity. Their reliance on word-of-mouth marketing was insufficient to generate the inbound leads needed to fill their boats and maximize revenue. They turned to the vendor Customer Paradigm to implement a targeted Google Ads PPC campaign.

Customer Paradigm set up and managed a new Google Ads campaign, conducting extensive keyword research and employing geographic targeting to reach potential customers in the Miami area. The solution drove a significant increase in targeted traffic, with a clickthrough rate 300% higher than expected. As a result, the phones began ringing with more leads. Following the initial advertising success, Customer Paradigm also rebuilt the client's website to improve conversion rates, ultimately helping Miami Everglades Connection fill their boats and plan for future expansion.

Miami Everglades Connection