Case Study: Capital Plumbing & Heating automates customer marketing with Customer Lobby

Capital Plumbing & Heating - Customer Case Study

Capital Plumbing & Heating, an Edmonton-based plumbing company, struggled with its customer outreach and reporting. Their challenges included difficulty determining which customers to focus on, knowing the best times to reach out, and measuring the impact of their marketing efforts. To address this, they turned to the vendor, Customer Lobby.

Customer Lobby integrated with the company's SuccessWare21 invoicing system to automate personalized marketing. The solution automatically sends postcards, emails, and review requests to segments of customers likely to need repeat service. Customer Lobby also provided actionable metrics, such as customer lifetime value, which are now used in technician training. As a result, Capital Plumbing & Heating now relies on Customer Lobby for the majority of its marketing, saving valuable time and money.

Capital Plumbing & Heating

Greg Weir

Founder & President