Case Study: Appleton Campbell improves customer marketing efficiency with Customer Lobby

Appleton Campbell stops wasting marketing dollars with Customer Lobby

Appleton Campbell, a plumbing, HVAC, and electric business, faced challenges with its customer marketing strategy. The company was manually exporting customer lists and lacked the ability to track marketing ROI or segment its audience, which led to wasted marketing dollars. They partnered with the vendor Customer Lobby to find a better solution.

Customer Lobby provided a solution that automated and optimized Appleton Campbell's outreach. The vendor's service identifies which customers to contact within the database and then sends them targeted postcards and emails, including automated thank-you cards. This helped Appleton Campbell's marketing dollars go further. The customer also highlighted the value of having a dedicated success manager from Customer Lobby who works to ensure the best possible results.

Appleton Campbell