Case Study: Appleton Campbell improves customer marketing efficiency with Customer Lobby

Appleton Campbell - Customer Case Study

Appleton Campbell, a plumbing, HVAC, and electric business based in Warrenton, VA, faced challenges with its manual marketing process. Marketing Director Heather Appleton was manually exporting customer lists and could not track ROI or segment customers effectively, which led to wasted marketing dollars. The company turned to the vendor Customer Lobby for a solution.

Customer Lobby implemented a service that automates customer outreach. The solution identifies which customers to contact within the database and sends them targeted postcards and emails, including automated thank-you cards. This allowed Appleton Campbell's marketing dollars to go further. The vendor also provided a dedicated success manager to help achieve the best possible results.

Appleton Campbell

Heather Appleton

Marketing Director