Case Study: Impact Marketing achieves one-system control of orders, estimates, and CRM with Customer Focus Enterprise

Impact Marketing Wanted To Manage All Elements Of Their Promotional Product, Sign And Print Business In One System

Impact Marketing, a marketing and communications firm in the promotional products, signs and print industry, needed a user-friendly CRM to manage estimates, purchase orders, and vendor and customer records. They had been using disparate tools, including QuickBooks, which proved inadequate in functionality and ease of use.

They implemented Customer Focus Ultimate — an integrated eCommerce website and full order-management system — to centralize CRM, order tracking and estimates. With the dashboard and consolidated workflows, the team now controls orders, generates estimates and accesses all customer and vendor information from one system, removing the need to juggle multiple applications.