Case Study: National Home Products Company boosts agent efficiency and compliant outbound sales with Customer Dynamics SAFE SELECT

National Home Products Company boosts agent efficiency by 275% with Customer Dynamics

Customer Dynamics helped National Home Products Company, a national home products brand, overcome a significant compliance challenge. The company wanted to contact potential customers who had expressed interest in its products but had not provided formal consent. Their legal department halted all outbound marketing calls and texts because their existing dialer was considered an Automated Telephone Dialing System (ATDS), creating too high a legal risk under federal and state regulations.

Customer Dynamics implemented its Safe Select solution, developing an automated interface to process daily contact lists for compliant calling and texting campaigns. This allowed National Home Products Company to resume its marketing efforts safely. The solution resulted in a 275% increase in agent efficiency and a direct increase in sales, enabling the company to utilize Safe Select for compliant outreach on a national scale.