Customer Alliance
8 Case Studies
A Customer Alliance Case Study
Hotel Molitors Mühle, an independent 40-room hotel in Eisenschmitt, Rheinland-Palatinate, wanted to generate more guest reviews, especially on HolidayCheck, but had very few reviews and a low recommendation rate of 59%. Customer Alliance provided its review management software to help the hotel actively request feedback from all guests and make the review process easier.
With Customer Alliance, Hotel Molitors Mühle redirected more guests to HolidayCheck and other review portals, creating a more realistic mix of reviews. The result was a rise in the hotel’s recommendation rate from 59% to 84% within four months, a gain of 25 percentage points.