Case Study: Hotel Deimann boosts direct bookings with Customer Alliance

Hotel Deimann - Customer Case Study

Hotel Deimann, the Romantik- und Wellnesshotel in Schmallenberg, wanted a systematic way to manage guest feedback and strengthen its online reputation. To do this, it turned to Customer Alliance and its review management system, recognizing the importance of collecting and handling reviews from real guests.

Customer Alliance helped the hotel invite guests by email to leave feedback, generating more than 1,497 reviews from over 6,000 invitations with a 35% response rate. The system also drove 490 direct booking inquiries, 27,676 widget clicks, an estimated €37,419 in commission savings, and €249,459 in monetary value from direct bookings, helping the hotel reduce dependence on external portals.

Hotel Deimann

Rolf Gnacke

General Manager