Case Study: Wirtz Law achieves a 62% increase in calls with Custom Legal Marketing's UX optimization

Case Study: How Custom Legal Marketing Increased Wirtz Law’s Calls by 62 percent in just 30 days Through UX Optimization

Wirtz Law, a California lemon law firm, faced a challenge with its website generating insufficient inbound calls despite strong traffic. The firm partnered with Custom Legal Marketing (CLM) to improve conversions, as their site presented users with multiple phone numbers and competing actions, which was causing visitor hesitation and stalling engagement.

Custom Legal Marketing implemented a solution by using behavioral analytics to identify the problem as "choice overload." They consolidated the duplicate phone numbers into a single, highly visible call-to-action. This strategic UX simplification, informed by data, resulted in a 62 percent increase in inbound phone calls for Wirtz Law within just 30 days.

Wirtz Law