Case Study: Torque Technologies boosts consistent customer outreach with Custom Direct's marketing automation

Torque Technologies reaches thousands more contacts with Custom Direct

Torque Technologies, the North American distributor for Goizper brand clutches and brakes, faced the challenge of consistently connecting with customers in a competitive market. Their traditional outreach methods were inefficient for reaching large, targeted audiences. The vendor, Custom Direct, identified a need for marketing automation to address this.

Custom Direct implemented a solution using the Act! marketing automation platform. They segmented Torque's contact database and developed targeted, multi-step email campaigns for lead nurturing, regular communication, and trade show outreach. This allowed Torque to reach its audience more consistently and often, providing real-time data to build upon customer relationships and successfully integrate automation into its marketing strategy.

Torque Technologies