Case Study: Rust-Oleum Corporation achieves clearer, customer-centric sales materials with Custom Direct

Rust-Oleum Corporation streamlines sales materials with Custom Direct, creating more customer-friendly catalogs

Rust-Oleum Corporation, a worldwide leader in protective paints and coatings, faced a challenge after substantial growth through acquisitions. Their sales materials for retail trade had become confusing and generic, lacking a unified focus on application or end-use for their expanded product lines. They partnered with marketing agency Custom Direct to find a solution.

Custom Direct worked with Rust-Oleum to revise their catalogs and sales literature, shifting the focus from individual brands to the product's end-use. This new customer-centric approach made the materials easier to reference and understand. The solution was well-received by the sales team, retail trade, and end-users, and it drove revenue, leading Rust-Oleum to continue using Custom Direct as a trusted partner for print marketing and content development.

Rust-Oleum Corporation