Case Study: Platt Luggage, Inc. celebrates 100 years and boosts brand visibility with Custom Direct

Platt Luggage, Inc. reaches 135 Midwest news outlets with Custom Direct

The customer, Platt Luggage, Inc., faced the challenge of launching a year-long 100th-anniversary celebration during the Covid-19 pandemic. They needed to reinforce their commitment to the Chicago community and their workforce while operating on a limited budget. The vendor, Custom Direct, provided an integrated public relations solution.

Custom Direct's solution included creating a detailed history page on the company's website, facilitating a photo library for press, and writing and distributing press releases. The results exceeded expectations, with press release distribution in over 135 Midwest news outlets and the successful creation of design-oriented pages on their eCommerce CMS.

Platt Luggage, Inc