Case Study: Marcel’s Culinary Experience boosts web traffic and brand awareness with Custom Direct

Marcel’s Culinary Experience boosts web traffic 179% with Custom Direct

Marcel’s Culinary Experience, a retail store and culinary event hub, faced the challenge of increasing brand awareness and generating web traffic for its three distinct businesses while keeping advertising costs in check. Their existing PPC campaigns were becoming more expensive without increasing traffic. They hired vendor Custom Direct, Inc. to build and implement a new digital advertising strategy.

Custom Direct, Inc. diversified the ad spend by creating social media campaigns on Facebook and optimizing existing Google Search campaigns through thorough keyword analysis. The results were significant: the average cost per click for Google Ads dropped by 56% while the conversion rate rose by 155%. Website traffic from both social media and Google Ads increased dramatically across all enterprises, leading to the successful launch of a new standalone website for one of their brands.

Marcel’s Culinary Experience