Case Study: Kohnen Concrete Products improves site navigation with Custom Direct website development

Kohnen Concrete Products keeps site easy to navigate despite extensive image library with Custom Direct

The customer, Kohnen Concrete Products, a third-generation family-owned company specializing in precast concrete, faced the challenge of showcasing its extensive range of capabilities online without compromising site performance. The vendor, Custom Direct, was engaged for website development to present this content compellingly.

Custom Direct's solution was to build a website enhanced with a large library of images and icons to navigate the extensive product information, while ensuring the site remained fast and easy to navigate. The resulting site features an easily navigable home page with key products and detailed services pages with descriptive content and images, providing potential customers with all the information needed to make purchasing decisions.

Kohnen Concrete Products