Case Study: Ex-Cell Kaiser improves website flexibility and product customization with Custom Direct

Ex-Cell Kaiser streamlines product updates with Custom Direct after 85 years in business

The customer, Ex-Cell Kaiser, is a manufacturer of recycling, hospitality, and facility management products. Their challenge was a website that prevented them from easily updating content to keep pace with new products and marketing efforts. They partnered with vendor Custom Direct for a website development solution.

Custom Direct implemented a new, flexible website that allowed for frequent content updates and included highly-specific technical functionality to support the client's customizable product line. The solution featured key pages like a Custom Innovations centerpiece and a Distributor Tools portal, making information easy to manage for the client and navigate for their customers.

Ex-Cell Kaiser