Case Study: Donkey Brands boosts social media engagement and website traffic with Custom Direct

Donkey Brands boosts social media engagement and website traffic 50% with Custom Direct

Donkey Brands, a family-owned tortilla chip and salsa company, needed to stand out both on crowded grocery store shelves and online. Their challenge was to expand their customer base and build an online presence that reflected their fun and unique brand identity. They engaged the vendor, Custom Direct, for a social media solution to increase their brand recognition and reach.

Custom Direct implemented a consistent social media strategy by updating the company's profiles and creating a content calendar for Twitter, Facebook, Pinterest, and Instagram. This solution led to substantial growth: Twitter followers increased by over 1,200%, Instagram followers by 1,000%, and website traffic directly from social media rose by 130%. The efforts by Custom Direct successfully expanded Donkey Brands' online engagement and exposure.

Donkey Brands