Case Study: Community Associations Institute - CAI Illinois boosts magazine impact with Custom Direct

Community Associations Institute - CAI Illinois strengthens Common Interest with Custom Direct, reaching 3,500 readers and 58 ads per issue

The Illinois Chapter of Community Associations Institute (CAI Illinois) required an improved publication for its members. Custom Direct was engaged to redesign their quarterly magazine, Common Interest, and to develop a more effective workflow for managing its production.

Custom Direct implemented a new creative process and graphic treatment for the publication, leading to a vibrant new look and increased ad revenue. The magazine, with a circulation of over 3,500, is seen as a valuable member benefit and recently featured 58 ads in a single issue. The solution provided by Custom Direct strengthened the chapter's key publication for its over 1,500 members.

Community Associations Institute - CAI Illinois