Case Study: ACE Metal Crafts Company strengthens brand presence with Custom Direct website development

ACE Metal Crafts Company showcases 60 years of expertise with Custom Direct

The customer, ACE Metal Crafts Company, a stainless-steel fabricator for various industries, faced the challenge of developing a new website as part of a complete brand redesign. Their goal was for the site to reflect their new messaging, culture, and standard of excellence. They engaged the vendor, Custom Direct, for website development to meet this challenge.

Custom Direct's solution was to design a site that highlighted the company's expertise, innovation, and culture using real-world examples while protecting customer confidentiality. Key features included a history page showcasing their 60-year legacy, a capabilities page with videos of their shop floors, and a home page outlining served industries. The vendor successfully delivered a website that met the customer's repositioning objectives.

ACE Metal Crafts Company