Case Study: California Fish Grill streamlines menu updates and digital signage with NorthStar and Menuboard Manager

NorthStar's Transformative Digital Partnership with California Fish Grill and OSM Solutions

The restaurant chain California Fish Grill faced a challenge in managing its complex technology stacks across 54 stores. Their systems were inundated with multiple platforms, and they needed to simplify operations and enhance customer engagement. They partnered with vendor Custom Business Solutions (NorthStar) and adopted the Menuboard Manager® content management system from OSM Solutions to address this.

Custom Business Solutions implemented a solution that integrated Menuboard Manager® with its own NorthStar Order Entry system. This integration automated nightly price updates and displayed out-of-stock items in real time, requiring only a single point of data entry. The results included a significantly enhanced customer experience, a modernized and efficient operation that provided a competitive advantage, and positive feedback from restaurant management on the improved operational efficiency.

California Fish Grill

Jay Haskell

Director of Restaurant Systems