Case Study: Vipino achieves higher repeat sales and conversions with Custobar

Vipino boosts repeat buyers by 22% with Custobar

Vipino, a premium wine retailer in the DACH region, faced the challenge of maintaining a personal, sommelier-like experience for customers as its database grew to over 149,000 contacts. The proliferation of passive contacts was drowning out engaged buyers, making it difficult to deliver the high-relevance communication essential to their brand. They partnered with Custobar to find a solution.

Using Custobar's platform with its seamless Shopware 6 integration, Vipino gained a single source of truth for customer data, enabling precise segmentation based on purchase history and browsing behavior. This allowed for hyper-targeted campaigns. As a result, one campaign targeting just 2,900 customers generated over €16,000 in sales with a 4% conversion rate. Overall, Custobar helped Vipino increase repeat buyers by 22% and transform 64% of its database into active customers.

Vipino