Case Study: Suomalainen Kirjakauppa boosts personalized marketing and customer loyalty with Custobar CDP

Suomalainen Kirjakauppa serves 700,000 loyalty members with Custobar

Suomalainen Kirjakauppa, Finland's largest bookshop chain, needed to communicate with its customers in a more personalized and targeted manner to improve engagement and customer relationships. To achieve this, they implemented the Custobar Customer Data Platform (CDP).

Using Custobar's CDP, Suomalainen Kirjakauppa centralized its customer data, enabling advanced segmentation and targeted marketing campaigns. The solution resulted in higher conversion rates, increased sales, and more effective email marketing with higher click-through rates. The vendor, Custobar, provided an easy-to-use platform that was crucial for managing their large loyalty program and creating a valued customer experience.

Suomalainen Kirjakauppa