Case Study: Suomalainen Kirjakauppa boosts personalized marketing and customer loyalty with Custobar

Suomalainen Kirjakauppa knows their customer with the help of the right CDP

Suomalainen Kirjakauppa, Finland's largest bookshop chain, sought to move from generic communication to highly personalized marketing in order to improve customer engagement and relationships. They partnered with Custobar and implemented its Customer Data Platform (CDP) to centralize their customer data and enable more targeted, relevant campaigns.

By using Custobar's CDP, the bookstore gained a unified 360° customer view, allowing for sophisticated segmentation and targeted messaging. The solution led to higher conversion rates, increased click-through rates, and a reduction in email opt-outs. Custobar's platform was also praised for being easy to use and invaluable for testing, ultimately driving immediate sales impacts and strengthening customer loyalty among their 700,000+ loyalty program members.

Suomalainen Kirjakauppa

Marianne Welling

Digital Marketing Manager