Case Study: SeaSea gains a clearer view of customer data with Custobar

SeaSea turns to Custobar in gaining a more detailed and impactful view of customer data

SeaSea, a leading boating supply retailer in Northern Europe, faced a significant disconnect with its growing customer base. They struggled to track customer lifetime value, email campaign engagement, and individual purchase histories. To address this challenge, they partnered with Custobar and implemented its Customer Data Platform.

Custobar's solution provided SeaSea with user-friendly dashboards and custom reports, granting a complete view of customer behavior. The results included a dramatic reduction in the time required to create targeted email campaigns, from two hours down to just 15 minutes. This saved a tremendous amount of money and time, improved productivity, and allowed for more customer-specific targeting. Custobar also collaborated to implement unique features like "stickers" that were later adopted by other customers.

SeaSea

Ola Olsson

E-Commerce Manager