Case Study: Scandinavian Outdoor gains faster customer insights with Custobar and Columbia Road AI agents

Scandinavian Outdoor gets insights in minutes instead of hours with Custobar

Scandinavian Outdoor, a leading Nordic outdoor gear retailer, wanted to gain deeper insights from its customer data to improve marketing and strategy, but its team lacked the time and resources to analyze the information effectively. They turned to their Customer Data Platform vendor, Custobar, to help unlock this potential.

In collaboration with digital consultancy Columbia Road, a solution was implemented using AI agents that connected directly to Scandinavian Outdoor's live data via the Custobar platform. This provided the retailer with rapid, actionable insights into customer behavior and store performance. The partnership with Custobar enabled Scandinavian Outdoor to make smarter, data-driven decisions efficiently, identifying key areas for improvement and laying the groundwork for future automation.

Scandinavian Outdoor