Case Study: Scandinavian Outdoor boosts conversion with Custobar

Scandinavian Outdoor boosts conversions to 10.6% with Custobar

Scandinavian Outdoor, a retailer specializing in outdoor gear, faced the challenge of consolidating customer data from its online and physical stores to better understand its diverse customer base. They partnered with the vendor Custobar and implemented its Customer Data Platform to gain a comprehensive view and enhance their marketing strategies.

The solution from Custobar enabled Scandinavian Outdoor to create targeted campaigns based on detailed customer segmentation. This approach yielded remarkable results, including a cross-selling campaign with a 10.6% conversion rate and a VIP reactivation campaign that generated 42 times more money per recipient than bulk campaigns.

Scandinavian Outdoor