Case Study: Ruohonjuuri boosts targeted marketing performance with Custobar

Ruohonjuuri boosts email open rates above 70% with Custobar

The customer, Ruohonjuuri, an ecological retail chain, faced the challenge of moving from a generic mass marketing approach to a more targeted strategy. They needed to better understand their diverse customer base and leverage their data to drive engagement. To achieve this, they implemented the Custobar customer data and marketing platform.

Using Custobar, Ruohonjuuri combined online and in-store purchase data to create a 360-degree customer view, enabling them to target marketing based on customer values, purchase history, and browsing behavior. This data-driven solution from Custobar yielded impressive results, including email open rates surpassing 70% and conversion rates nearing 13%, significantly enhancing their marketing effectiveness.

Ruohonjuuri