Case Study: Rahva Raamat achieves faster campaigns and higher conversions with Custobar

Rahva Raamat cuts campaign creation time by 50% with Custobar

Rahva Raamat, Estonia's most beloved book retailer, faced challenges with data fragmentation and manual marketing workflows. Their offline and online customer data were disconnected, making it difficult to create personalized experiences. To address this, they partnered with the vendor Custobar to implement its marketing automation and personalization platform.

Custobar provided a solution that unified Rahva Raamat's online and offline data into a single customer view. This integration, along with AI-powered product recommendations and automated lifecycle marketing, enabled highly targeted campaigns. The results were significant: campaign creation time was cut by 50%, and their abandoned basket automation achieved a 41.2% conversion rate, demonstrating the measurable impact of Custobar's implementation.

Rahva Raamat