Case Study: La Mer boosts repeat revenue and email engagement with Custobar

Personalised email marketing brought customer turnover for La mer

La Mer, a Northern German skincare company, faced limitations with generic email marketing. Their previous tools restricted personalized communication, automation, and customer data analysis. To overcome this, they sought a new platform and chose the Custobar Customer Data Platform (CDP) and Marketing Automation system for its features, integration capabilities, and affordability.

By implementing Custobar, La Mer gained deep customer insights and deployed automated, personalized emails for birthdays, loyalty members, cart abandonment, and reactivation campaigns. This strategic use of the platform yielded significant results for the vendor's client, including a 63% increase in repeat customer revenue, a 30% conversion rate on campaigns, and email marketing's share of total revenue nearly doubling to 23.8%. Their email open and click-through rates also far surpassed industry benchmarks.

La Mer

Nicole Queitzsch

Online Marketing Manager