Case Study: Ruohonjuuri boosts targeted marketing performance with Custobar

Our monthly average email conversion grew from 0,18 % to 3,98 % after taking Custobar into use, which is over 2200 % increase!

Ruohonjuuri, an ecological retail chain, faced the challenge of moving away from a generic, mass-marketing approach to a more targeted strategy. They partnered with the vendor Custobar, utilizing its customer data and marketing platform, to better understand their diverse customer base and segment them based on values and motivations.

The solution implemented by Custobar provided a 360-degree customer view by integrating online and in-store purchase data. This enabled Ruohonjuuri to execute highly targeted campaigns using a mix of criteria like purchase history and browsing behavior. The results were impressive, with Custobar helping to achieve email open rates surpassing 70% and conversion rates nearing 13%.

Ruohonjuuri

Topias Nieminen

Deputy CEO