Case Study: Halti achieves targeted campaigns and marketing automation with Custobar CDP

Marketing automation and customer segmentation were Halti’s reasons for the Custobar Customer Data Platform (CDP)

The premium Finnish outdoor brand Halti faced a challenge with its marketing, as its outdated technology only allowed for mass messaging without any targeting, personalization, or automation. They needed a sophisticated Customer Data Platform (CDP) to understand their customers better for improved service and targeted campaigns, especially one that could also identify customers from their physical stores. This led them to seek a solution from the vendor Custobar.

Custobar provided its CDP, which enabled Halti to implement marketing automation and create highly targeted customer segments based on interests, browsing data, and purchase history. The solution integrated with their point-of-sale system and facilitated successful omnichannel campaigns on Google and Facebook. The results were highly successful, with Custobar-powered campaigns achieving superb open rates and great sales numbers, leading Halti to whole-heartedly recommend the platform for any serious ecommerce business.

Halti

Pirita Hietalahti

Ecommerce and Digital Marketing Manager