Case Study: Kekäle boosts personalized omnichannel marketing with Custobar

Kekäle treats every customer as an individual

Kekäle, a Finnish fashion and clothing chain, sought to provide a personalized shopping experience across all customer channels but lacked a proper system to integrate and use its customer data. Their challenge involved managing a multi-tier loyalty program and understanding customer behavior to drive relevant marketing. They turned to the vendor Custobar for a Customer Data Platform to unify their data and enable sophisticated, multi-channel campaigns.

Custobar implemented a solution that merged all of Kekäle's customer data into unified profiles, providing a complete 360° view of each customer journey. This allowed for highly targeted campaigns, such as a printed catalog for digitally inactive customers and a launch for a new brand that generated €9,400 in revenue from 1,000 targeted customers. With Custobar, Kekäle can now precisely analyze campaign results in monetary terms and deliver a truly personalized experience.

Kekäle

Eetu Karppanen

Chief Digital Officer