Case Study: Halti boosts targeted marketing and automation with Custobar

Halti boosts targeted campaigns and marketing automation with Custobar

Halti, a premium Finnish outdoor brand, faced the challenge of mass messaging customers without the ability to target, personalize, or automate their marketing. Their inferior technology meant every customer received the same message, regardless of their interests. To address this, they chose the Custobar Customer Data Platform (CDP).

Using the Custobar CDP, Halti implemented targeted campaigns and marketing automation by segmenting customers based on browsing data, purchase history, and surveyed interests like skiing. This solution enabled highly personalized multichannel marketing. The results were superb open rates and great sales numbers for every targeted campaign. Halti highly recommends Custobar for its multifunctional features and excellent support.

Halti