Custobar
30 Case Studies
Case Study: Futterplatz Online GmbH reactivates silent customers with Custobar
A Custobar Case Study
Futterplatz Online GmbH turns 180,000 silent customers into growth with Custobar
Futterplatz Online GmbH, a German online pet food retailer, faced a significant growth challenge. Their previous email service provider restricted communication to only 10% of their customer base, leaving 180,000 customers unreachable and creating a major bottleneck after their migration to Shopware 6. They partnered with Custobar, a unified customer data platform, to solve this problem.
Custobar provided a deep integration with Shopware 6 and JTL Wawi, unlocking Futterplatz's entire customer database for compliant, targeted reactivation campaigns. This solution allowed for precise marketing based on purchase history and customer metrics. As a result, Futterplatz expects to double its revenue to €24 million and generate over €100,000 in annual profit by transforming its dormant customer base into an active revenue stream.
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